The Client
PUMA
The Brief
Retail Development Group was assigned by Puma with the development of a global retail business.
The Solution
The Retail Development Group managed the setup of the retail format, driving the whole concept study to launch. Store expansion for over 5 years with outlet and full price stores.
The extensive involvement combined with the retail background of the partners of Retail Development Group and the collaborative work of selected TIRN partners created a successful roll out for Puma.
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